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Power of the Parent 1: 1: Clare Clifford – Sunshine Digital

Power of the Parent 1: 1: Clare Clifford – Sunshine Digital

Trigger warning – child loss.

In this week’s episode I chat with Clare – digital content expert, queen of engagement, growth specialist and founder of Sunshine Digital.

We talked about the impact of being a parent in the workplace when you’re bringing in more revenue but working fewer hours than your peers, the experiences she gathered through a couple of different jobs and how she realised content and marketing was her work purpose.

Clare also talks about the role her daughter, Charlotte, has played in Sunshine Digital. Charlotte passed away suddenly in 2017 when she was seven and a half months old, and Clare shares some of the things they’ve navigated as a family and ultimately the legacy Charlotte has left – she was their sunshine and that features front and centre in what Clare does. In Clare’s own words, ‘Charlotte made me fearless’.

Amongst lots of other things we also touched on the realities of running your own business, feelings of failure, the brilliant highs, the importance of defining your version of success and some of our gripes with social media.

If you want to find out more about Clare and what she does you can find her on instagram @claresunshinedigital.

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